LinkedIn Leverage: Amplify Your Value Proposition

Perception is their reality

If you want to influence the perception of your value you need to do it before you're at the negotiating table. Don't leave it until it's too late.

People - whether they be employers, clients, suppliers, colleagues, competitors will form a perception of your value long before you meet them. Whether the perception of your value is increased or decreased in their eyes is up to you.

You can't hide but you can influence perception

We're all connected, and the once suggested six degrees of separation is probably now closer to two or three degrees of separation. 

Whether you like it or not people will form an opinion about you and your value before they meet you. It's up to you as to whether you want to consciously influence the perception they have of your value.

Leveraging LinkedIn 

If you're a professional, you can't afford to not be on LinkedIn.

LinkedIn has become the go-to platform for professionals looking to showcase their skills, connect with peers, and discover new opportunities.

It's more than a digital resume; it's a dynamic space to communicate your Personal Value Proposition (PVP) and make meaningful professional impressions.

Whether you're a business owner with your own website for customers, or a corporate professional, LinkedIn is a valuable platform that you can use to influence the perception of your value before people engage with you.

Here's how you can leverage LinkedIn to effectively position your PVP:

Step 1: Clarify Your PVP (Personal Value Proposition)

Before diving into LinkedIn, ensure you have a clear and compelling PVP. It should succinctly outline your unique skills, experiences, and the value you bring to a potential employer, client, or collaborator. Remember, clarity, authenticity and integrity are key.

Step 2: Optimise Your Profile

• Headline & Background: Instead of just listing your current position, use this space to summarise your PVP. Make it catchy and relevant to your target audience. Don't waste the valuable real estate that is your background banner - use it to communicate the value you bring to others.

• About Summary: This is where your PVP shines. Expand on your headline with more details about who you are, what you do, and why you're exceptional at it. Include specific achievements and skills.

• Experience: For each role, highlight how you've added value to the organisation or projects. Use quantifiable results where possible to back up your claims.

Step 3: Showcase Endorsements and Recommendations

• Skills Endorsements: Encourage colleagues, clients to endorse your skills that are most relevant to your PVP.

• Recommendations: Request personalised recommendations that speak to your key strengths and successful projects or collaborations.

If you can do more....

Step 4: Engage with Your Network

• Content Creation: Share articles, write posts, or create videos that align with your PVP and demonstrate your thought leadership.

• Interaction: Comment on, share, and like content from others in your industry. Engage in discussions that allow you to showcase your expertise and insights.

Influencing the perception of your value happens long before you engage with employers, clients, suppliers and colleagues.

Don't leave the perception of your value, that's created in other's minds, to chance.

If you want to create more valuable agreements for yourself and others be intentional.